The Ascot Brief: Our guide to Event Dressing

The summer social calendar is about to commence, and with it, the annual question of "what to wear?" when the invite calls for something special.

From Royal Ascot to Henley Regatta, the best outfits should feel considered without trying too hard: elegant, polished, and comfortable enough to carry you through a full day of sunshine, showers and champagne.

This season, we’re thinking beyond the one-wear outfit. Whether that's a beautifully cut suit for the races, or a matching dress and jacket for Wimbledon, G&G occasion dressing is all about pieces that feel right for the moment, but also live far beyond it.

For the Royal Enclosure

Ascot is the perfect moment for a true wow-piece: something bold, elegant and designed to stand out for all the right reasons. Colourful trouser suits have become something of a G&G calling card, made all the more special by our collection of Italian wools. For a feminine, glamorous edge, we love an exaggerated bootcut trouser silhouette styled with a lace camisole.

Riverside at the Regatta

Henley often calls for a slightly sharper take: clean lines, nautical-inspired tones, soft stripes. Think creams, greens and navies. Beautifully tailored suits, crisp shirts. Understated, chic, and just the right side of celebratory.

By Centre Court

For Wimbledon, we can keep things lighter. Think relaxed tailoring and breathable fabrics: a linen dress with matching blazer flung over the shoulders, or tailored trousers with a linen shirt. Pieces that feel smart enough for finals weekend but effortless enough for a long summer afternoon.

Whatever the occasion, we can help you create something that feels special now and wearable for seasons ahead.

to start planning your summer occasion wardrobe.